{"id":3638,"date":"2021-11-05T15:15:33","date_gmt":"2021-11-05T15:15:33","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3638"},"modified":"2021-11-10T21:50:24","modified_gmt":"2021-11-10T21:50:24","slug":"my-seo-journey-vidsaga","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-vidsaga\/","title":{"rendered":"My SEO Journey: Nikhilesh Tayal from vidsaga.com – The first step is to create content that solves the user\u2019s problem"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em><\/em> Episode #41 features Nikhilesh Tayal<\/em> from Vidsaga<\/a><\/em>.<\/p>\n\n\n\n

\"Nikhilesh<\/figure><\/div>\n\n\n\n

Hello, I am Nikhilesh Tayal, founder of Vidsaga. My team and I are building an online platform to enable global Organizations to create videos.<\/p>\n\n\n\n

By videos I mean – Animation explainer videos, Corporate videos, Client story videos, Ad films, People story videos, Product demo videos, Interview videos, Social media videos, App demo videos, etc.<\/p>\n\n\n\n

As an organization, you can create a video anywhere in the world through the managed marketplace and also can use Vidsaga\u2019s account management solution to manage the project.<\/p>\n\n\n\n

The idea is to make enterprise video production (across the globe) simple (by using account management tools) and cost-effective (by outsourcing it to other countries).<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

This is my second startup. <\/p>\n\n\n\n

After shutting down my first startup, I started doing theater (my passion from school days). During that time, I made a short film on almost zero budget.<\/p>\n\n\n\n

The film was not that great but what I realized was that filmmaking is very much like an entrepreneurial activity. So in order to showcase the struggles of other filmmakers and give them their due recognition, I started a blog to feature prominent video creators.<\/p>\n\n\n\n

In the next 6 months, I interviewed some 200+ upcoming video creators from India and unknowingly built the supply side of the platform.<\/p>\n\n\n\n

While talking to these creators, I realized that they all are not getting enough work opportunities through existing mediums. On the other hand, many of my startup friends were looking for professional video producers.<\/p>\n\n\n\n

I realized a problem that could be solved by creating a marketplace where video makers can be connected to companies. So we started a marketplace for India but later turned into a video agency due to lack of volume.<\/p>\n\n\n\n

But after some time, I understood that instead of creating a country-specific marketplace, the platform should be a global one and at the same time should incorporate account management solutions of agencies.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n
\"vidsaga.com<\/figure><\/div>\n\n\n\n

When I started this company, I did not know SEO or anything about digital marketing.<\/p>\n\n\n\n

But for an online marketplace, we had to attract traffic. Running ads was not an option as I did not have any money. So the only option left was to acquire clients through organic traffic. <\/p>\n\n\n\n

What I could think of was \u2013 create great content and leveraging the existing network for distribution.<\/p>\n\n\n\n

But who will create the content? I suck at writing simple content, forget about sharable content. At the same time, I did not have much knowledge about video marketing<\/a> (domain area) then.\u00a0<\/p>\n\n\n\n

So, one of the good things about entrepreneurship is that it pushes you to do things that are out of your comfort zone. <\/p>\n\n\n\n

I decided I can not write traditional content but I can definitely write my experiences, my story, my learnings. For example this post: https:\/\/www.vidsaga.com\/how-to-make-videos-like-khan-academy\/<\/a><\/p>\n\n\n\n

I did that and people found it interesting, they shared it in their network, and that\u2019s how we acquired initial traffic.<\/p>\n\n\n\n

\"vidsaga.com<\/figure><\/div>\n\n\n\n

Have you learned anything particularly helpful in your SEO Journey?<\/h2>\n\n\n\n

Once we got initial traction through content, we had to expand our digital presence and it was time to learn SEO<\/a>.<\/p>\n\n\n

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There\u2019s more\u2026<\/div>\r\n

Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. Get the SEO Checklist here.<\/a><\/p>\n

Want to get a sneak peek of what it looks like?<\/strong>
\nEnter your email and get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n

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