{"id":3620,"date":"2021-11-01T08:59:18","date_gmt":"2021-11-01T08:59:18","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3620"},"modified":"2023-02-05T08:00:47","modified_gmt":"2023-02-05T08:00:47","slug":"my-seo-journey-seosly","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-seosly\/","title":{"rendered":"My SEO Journey [Pro Edition]: Olga Zarr from seosly.com \u2013 Creating Stellar Content in the Technical SEO and SEO Audit Niche"},"content":{"rendered":"\n

My SEO Journey [PRO Edition] is a series where professionals of the SEO Industry, Digital Marketing, or Web Design, share their honest SEO Journey filled with failure and success, and most importantly proven results.<\/em><\/em><\/em> Episode #40 features Olga Zarr from SEOSLY<\/a>.<\/em><\/p>\n\n\n\n

\"Olga<\/figure><\/div>\n\n\n\n

I am Olga and I am a technical SEO specialist, SEO auditor & SEO consultant with 8+ years of experience (as a freelancer, in-house, and at the agency). I specialize in technical SEO and SEO auditing. <\/p>\n\n\n\n

I am the owner and founder of SEOSLY<\/a>, an expert SEO blog. The goal of SEOSLY is to share my SEO knowledge and experience in the form of in-depth guides, tutorials, and checklists.<\/p>\n\n\n\n

\"seosly.com<\/figure><\/div>\n\n\n\n

There is also the premium area of SEOSLY – SEOSLY Pro<\/a> – where I teach people step-by-step how to conduct in-depth SEO audits that analyze just about every aspect of the site and do it very holistically. <\/p>\n\n\n\n

I also cooperate with the biggest SEO agencies in Europe where I am responsible for the SEO auditing process & teaching technical SEO to other SEOs as well as consulting for the biggest brands.  <\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/strong><\/h2>\n\n\n\n

After doing SEO \u201cquietly\u201d for so many years and creating websites that I never put my face on, I decided it\u2019s time to come out and start sharing my knowledge about what I know best, that is, SEO. <\/p>\n\n\n\n

The SEOSLY website was officially launched in August 2020 after a few months of my in-depth analysis, planning, brainstorming, doing keyword research, etc.  <\/p>\n\n\n\n

Work on my own site about SEO and doing SEO for it turned out to be extremely fascinating and addictive. As soon as the site started to gain some traction, I knew this was a brilliant idea and I only regretted doing it so late.  <\/p>\n\n\n\n

The SEO community is awesome and so friendly. <\/p>\n\n\n\n

At one point, I started to get tons of positive comments and feedback from the best-known SEOs in the world. I got invited to the SEO Mastery Summit and then to the SMX Advanced. <\/p>\n\n\n\n

The moment when John Mueller started following me on Twitter was proof of the concept for me!<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/strong><\/h2>\n\n\n\n

When I am interested in something, I often tend to become quite obsessed with it and that\u2019s how I approached SEOSLY and its (organic) growth. <\/p>\n\n\n\n

My main focus has been on creating articles and guides in which I share my hands-on SEO experience in much detail and depth. Some of my guides, such as the technical SEO audit guide<\/a>, have 20K words. <\/p>\n\n\n\n

After creating a bunch of such article articles, people – including very prominent SEOs, began to notice me and the snowball started rolling. <\/p>\n\n\n\n

My process was very simple <\/p>\n\n\n\n

  1. Do keyword research to choose topics people are interested in,<\/li>
  2. Create stellar content on these topics, <\/li>
  3. share my guides on Twitter, LinkedIn, and in the newsletter. <\/li><\/ol>\n\n\n\n
    \"seosly.com<\/figure><\/div>\n\n\n\n

    Have you learned anything particularly helpful in your SEO Journey?<\/strong><\/h2>\n\n\n\n

    During my 8+ years of being in the SEO industry, I really learned a ton. <\/p>\n\n\n\n

    Here are a few of my insights in this regard:<\/p>\n\n\n\n