{"id":3459,"date":"2021-10-22T12:23:09","date_gmt":"2021-10-22T12:23:09","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=3459"},"modified":"2021-10-25T18:39:05","modified_gmt":"2021-10-25T18:39:05","slug":"my-seo-journey-repairdesk","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-repairdesk\/","title":{"rendered":"My SEO Journey: Usman Butt from repairdesk.co – Talking to users to create content that matter"},"content":{"rendered":"\n

My SEO Journey is a series where entrepreneurs and Indie makers share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #37 features Usman Butt from RepairDesk<\/a><\/em>.<\/p>\n\n\n\n

\"Usman<\/figure><\/div>\n\n\n\n

Hello, my name is Usman Butt, and I am the Founder and CEO of RepairDesk, a cellphone and computer repair shop management software. We created RepairDesk to provide a tool that takes care of the daily workings of a repair shop and cuts down on the repetitive tasks they have to perform. <\/p>\n\n\n\n

Our software is an all-in-one system that combines a POS, ticketing and ordering, CRM, inventory management, integrated ordering, process automation, employee management, and much more.<\/p>\n\n\n\n

What’s your backstory and how did you come up with the idea?<\/h2>\n\n\n\n

RepairDesk was born out of necessity, a very personal necessity at that. <\/p>\n\n\n\n

After graduating from college, I worked a couple of jobs before joining my brother at his repair shop and working with him there. While I was working there, we ran into a lot of troubles \u2013 customer tickets kept getting misplaced, inventory management was a mess, scheduling was always in conflict, and it all felt very frustrating.<\/p>\n\n\n\n

Being a Business and IT graduate, I always believed in having computers make life easier, and so I set out to find a system that would solve our troubles. The only problem was, there wasn\u2019t one! No software in the market at the time had the solutions we needed, so I did the only thing I could do \u2013 I built one myself. <\/p>\n\n\n\n

I gathered a team of colleagues who had previously been doing web designing and chalked out a plan to make a cell phone repair shop management software.<\/p>\n\n\n\n

A few months later, we came out with our first version of RepairDesk and it was a really helpful system. <\/p>\n\n\n\n

During the creation process, we enrolled in an incubation program and got in touch with a couple of repair shop owners and businessmen, and they loved how the system worked. Before we knew it, we had customers who were willing to pay to use RepairDesk, and well, the rest is history. <\/p>\n\n\n\n

We had a successful repair shop system and began working on improving and expanding on it full-time. <\/p>\n\n\n\n

We haven\u2019t looked back since and it\u2019s been an amazing ride so far.<\/p>\n\n\n\n

Since launch, what has worked to attract more organic traffic?<\/h2>\n\n\n\n

At first, we followed the usual sales approach \u2013 we talked to people and got them interested in our software. As time grew on, however, we needed something more to boost our traffic and get more leads.<\/p>\n\n\n\n

That\u2019s when I started building my marketing team, putting in more content writers and SEO professionals to build our following. The process took its time, but soon we started seeing some very good organic traffic.<\/p>\n\n\n\n

My SEO expert followed the general practice of studying Google\u2019s algorithms and modeling our efforts accordingly. We sent our staff for SEO training (Udemy, Coursera, and Digiskills and as well as having online sessions with professionals from vFairs) to get certifications, and they learned a lot as a result. <\/p>\n\n\n\n

We started producing quality content with specially targeted keywords relating to our industry and putting them on our blog and other places. Creating backlinks to our content and website, placing guest articles on high-ranking websites, and posting press releases helped bring in more traffic week after week. We also began creating generic and evergreen content, since we figured that would give us the most visibility, and it worked for us. <\/p>\n\n\n\n

In the span of just a few weeks, our traffic grew five-fold.<\/p>\n\n\n\n

The thing that works for us is that we have a firm understanding of what our core audience wants. We know their needs, their worries, their aspirations, and the lessons that they need to learn. It\u2019s then all a matter of building content around those areas and putting them in the right places. <\/p>\n\n\n\n

Our team is now quite proficient at it all thanks to the training and learnings they\u2019ve experienced.<\/p>\n\n\n\n

Of course, we eventually started doing paid ads and placement for our business online. It helped us understand what our audience was interested in on another level, what really made them click. <\/p>\n\n\n\n

We used some of our learnings from paid marketing and began structuring our organic content differently, and it showed some more promising results. <\/p>\n\n\n\n

So now, we run a combination of organic and paid content to get the word of our business out.<\/p>\n\n\n\n

\"RepairDesk.co<\/figure><\/div>\n\n\n\n

80 percent of our efforts are organic and here’s the breakdown of what we tried and succeeded with;<\/p>\n\n\n\n