{"id":1768,"date":"2021-03-22T08:26:22","date_gmt":"2021-03-22T08:26:22","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=1768"},"modified":"2021-12-22T17:30:30","modified_gmt":"2021-12-22T17:30:30","slug":"my-seo-journey-andre-oentoro","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-andre-oentoro\/","title":{"rendered":"My SEO Journey: Andre Oentoro from breadnbeyond.com – My 4 Key Strategies to achieve a DR72 Domain Rating 🚀"},"content":{"rendered":"\n

My SEO Journey is a new series where entrepreneurs and Indie makers will share their honest SEO Journey filled with failure and success, and most importantly proven results. Episode #6 features Andre Oentoro from Breadnbeyond<\/a>.<\/em><\/p>\n\n\n\n

\"Andre<\/figure><\/div>\n\n\n\n

I\u2019m Andre, the founder, and CEO of an explainer video company, Breadnbeyond.<\/p>\n\n\n\n

My aim with our digital marketing and SEO  strategy is to boost our online presence so that when potential clients search for anything related to explainer videos<\/a>, they can find our website or content.<\/p>\n\n\n\n

Since we have a small digital marketing team (we\u2019re a small business, after all), we decided to rely heavily on organic ways when it comes to SEO practices. The reason is that we don\u2019t have an extra budget to invest in paid ads. Also, we always want long-term bottom-line results.<\/p>\n\n\n\n

Slowly but steadily, we can get some of our pages to rank on the top pages of Google SERPs for some keywords we\u2019ve targeted for.<\/p>\n\n\n\n

\"Some<\/figure><\/div>\n\n\n\n

With that average position, we can drive more traffic to our website and build a strong backlink profile to push our Domain Authority (DA). About less than two years ago, my site\u2019s DA was stuck at 50. And since we decided to invest more effort and focus on SEO strategy, we finally hit a score of 72.<\/p>\n\n\n\n

\"Domain<\/figure><\/div>\n\n\n\n

This way, we can continually maintain our position on the search engine.<\/p>\n\n\n\n

Again, we’ve spent almost no penny to get a better rank on Google SERPs and build such a strong backlink profile, but it takes a lot of dedication and consistency indeed.<\/p>\n\n\n\n

In this post, I\u2019ll share my four key strategies to get a better rank on Google SERPs for the long-run and of course, without breaking the bank as well.<\/p>\n\n\n\n

\"Search<\/figure><\/div>\n\n\n\n

A Constant Content Creation<\/h2>\n\n\n\n

We always invest in content creation. As cliche as it might sound, this might be our most powerful weapon.<\/p>\n\n\n\n

It\u2019s crucial for us to create at least one content project per month. We constantly produce a variety of content, such as e-books, power pages, expert roundups, infographics, videos, and in-depth blog articles.<\/p>\n\n\n\n

Here\u2019s one of our best-performing articles that rank #1 on Google with our targeted keyword \u2018best animated ads<\/a>.\u2019<\/p>\n\n\n\n

\"1st<\/figure><\/div>\n\n\n\n

One of our expert roundups happens to sit on the top page of Google SERPs as well:<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

It\u2019s important to make our content more authentic, diverse, and inclusive. It is what truly engages your audience and makes them feel encouraged in exploring your brand.<\/p>\n\n\n\n

And nope. You shouldn\u2019t create content just for the sake of doing it. Never. It\u2019s just a waste of time and effort \u2013 because no one will care about what you write if you offer them mediocre, not-so-engaging content.<\/p>\n\n\n\n

Always remember that you create content to share valuable and insightful information that benefits the readers. Make it all about them. Show them how your content can answer their questions.<\/p>\n\n\n\n

That\u2019s how you can make them stick around your brand. So, spend extra efforts in deep research and collect some valuable data to make share-worthy content.<\/p>\n\n\n\n

Of course, you also have to make sure all your content is optimized for SEO. In our case, we use this robust SEO Checklist<\/a> from SEO Buddy \u2013 what a life-saver it is! It gives us a step-by-step guide to every critical SEO metric. <\/p>\n\n\n\n

The checklist makes it easy for us to understand what area we need to improve to drive more traffic to our website and improve our site ranking. Even more interesting, it tells you how to do it through actionable best practices.<\/p>\n\n\n\n