{"id":1606,"date":"2021-02-16T13:30:21","date_gmt":"2021-02-16T13:30:21","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=1606"},"modified":"2024-12-04T12:55:18","modified_gmt":"2024-12-04T12:55:18","slug":"my-seo-journey-nathan-ganser","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-nathan-ganser\/","title":{"rendered":"My SEO Journey: Nathan Ganser from Nat.app explains how he got to the first page of Google in 2 years"},"content":{"rendered":"\n

My SEO Journey is a new series where entrepreneurs and Indie makers will share their honest SEO Journey filled with failure and success, and most importantly proven results<\/em>. Episode 1 starts with Nathan Ganser from nat.app that we had the pleas<\/em>ure to meet on Pioneer.app<\/em><\/p>\n\n\n

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\"Nathan<\/figure><\/div>\n\n\n

I\u2019m Nathan the founder of a small business building a Personal CRM<\/a>.<\/p>\n\n\n\n

We charge our customers around $20\/month, which means we really can\u2019t afford paid ads nor do we want
to as they would take our margins down by a lot. This means that the only option left is content marketing
and SEO, both of which we\u2019ve done a lot over the past two years.<\/p>\n\n\n\n

While two years might not sound like a success story, I don\u2019t think you can expect to get to the first ten
search results much faster than that if you\u2019re starting from scratch. But nor should you expect to have built a massive business in 2 years.<\/p>\n\n\n\n

I expect to spend a total of at least 6 years or so on this business, so two years to start ranking seems like a
good deal.

In this post, I\u2019ll share my step-by-step approach, inspired a lot by Romain\u2019s SEO Checklist<\/a> and tips, that let me rank on the first page of Google after a little less than 2 years.<\/p>\n\n\n

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\"Graph<\/figure><\/div>\n\n\n

Choose a few good keywords<\/h2>\n\n\n\n

Like every business, you need to understand what people type into Google when they\u2019re looking for what
you\u2019re offering.<\/p>\n\n\n\n

The easy trap is to select a keyword that is too general and therefore too hard to rank for. In our case, the
main keyword we are focusing on is “personal CRM<\/strong><\/em>“. We found this keyword by talking to our customers and researching the web.<\/p>\n\n\n

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\"Keyword<\/figure><\/div>\n\n\n

Usually, people\u2019s search journey starts by typing something like:

CRM for networking
personal relationship manager
CRM for personal use

<\/em>\u2026 and then they find an article that mentions personal CRM, so they go back to Google and type it in.<\/p>\n\n\n\n

We\u2019re also interested in ranking for those lower traffic keywords but given that they won\u2019t drive nearly as
much traffic as our main keyword, our focus remains on that keyword.<\/p>\n\n\n\n

To illustrate my earlier point, trying to rank for the general CRM keyword would be a mistake for two
reasons:<\/p>\n\n\n\n