{"id":1423,"date":"2021-01-04T07:40:58","date_gmt":"2021-01-04T07:40:58","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=1423"},"modified":"2023-05-11T04:02:35","modified_gmt":"2023-05-11T04:02:35","slug":"on-page-seo-checklist","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/on-page-seo-checklist\/","title":{"rendered":"On-Page SEO The Ultimate Guide for 2021 (43-Point Checklist)"},"content":{"rendered":"\n<p>This is our Epic comprehensive guide for 2021 to improving on-page SEO with a 43-Point checklist.<br><br>In this <strong>on-page SEO checklist<\/strong>, you\u2019ll learn more about:<\/p>\n\n\n\n<ul><li>What on-page SEO is, <\/li><li>Why it matters, <\/li><li>And what you can do to improve it on your site.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-on-page-seo\">What Is On-Page SEO? &#x1f914;<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"400\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2020\/12\/on-page-seo-vs-off-page-seo.png\" alt=\"ON-Page SEO Vs. OFF-Page SEO\" class=\"wp-image-1452\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2020\/12\/on-page-seo-vs-off-page-seo.png 568w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2020\/12\/on-page-seo-vs-off-page-seo-300x211.png 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/what-is-on-page-seo\/\">On-page SEO<\/a> is the process of making and optimizing the content on your web pages so that it appeals to both search engines and users. In this context, content refers mainly to the formatting, images, and written content of the site, but not general website coding elements. The text you\u2019re looking at right now is content.<\/p>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/what-is-off-page-seo\/\">Off-page SEO<\/a> includes things like links to your site and other pages on your site. Search engines evaluate content both individually and in the context of the overall site, so new pages on popular sites have a distinct advantage over new pages on more recent or lower-quality sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is On-Page SEO Important? &#x26a0;<\/h2>\n\n\n\n<p>On-page SEO matters because it helps search engines understand the content on your site. Every search engine wants to give results that are useful and relevant to people. If a search engine\u2019s results are bad, people won\u2019t use it anymore.<\/p>\n\n\n\n<p>In recent years, search engine algorithms have turned to understanding context and relevance, rather than <em>just<\/em> keywords. <\/p>\n\n\n\n<p>For example, Google is much better at guessing the intent of a search. When somebody types \u201capple usa,\u201d it might evaluate the user\u2019s previous searches to produce results the searcher is more likely to enjoy.<\/p>\n\n\n\n<p>In this case, Google understands that you\u2019re looking for Apple products, not the fruit itself.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"273\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Google-2.png\" alt=\"\" class=\"wp-image-2953\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Google-2.png 709w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Google-2-300x116.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=apple+usa&amp;client=firefox-b-d&amp;sxsrf=ALeKk0374EDgLfRRxzFPWeQBb_DWVhejsw%3A1624521536233&amp;ei=QDvUYPHWDcyZsAe_lLvACQ&amp;oq=apple+usa&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAELEDMgIIADICCAAyAggAMgIIADIFCAAQsQMyAggAMgIIADICCAAyAggAOgcIIxCwAxAnOgcIABBHELADOgcIABCxAxBDOggILhDHARCjAjoICAAQsQMQgwE6CwguELEDEMcBEKMCOgQIABBDOgIILjoHCAAQyQMQQzoFCC4QsQM6DQguELEDEMcBEKMCEEM6BwguELEDEEM6BQgAEJECOgUIABCSA0oECEEYAFDT7RRYqvcUYL_4FGgBcAJ4AIAB4AGIAcsMkgEFMC43LjKYAQCgAQGqAQdnd3Mtd2l6yAEKwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjx9uKo5q_xAhXMDOwKHT_KDpgQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p>Excellent on-page SEO helps search engines understand the context, and thus, those search engines can show your content to the people who are most likely to be interested in it.<\/p>\n\n\n<div class=\"pb-block-wrap pb-block-1\">\r\n\t\t\t<div class=\"title\">You\u2019re reading point <span>42 of our 102<\/span> point SEO Checklist<\/div>\r\n\t\t\t\t<div class=\"text\"><p>Get the full SEO Checklist and start taking ALL the steps you need to in order to rank at the top of Google.<\/p>\n<\/div>\r\n\t\t        <a class=\"btn-big btn-big-2\" href=\"https:\/\/seobuddy.com\/seo-checklist\" target=\"_blank\">Reveal The SEO Checklist<\/a>\r\n    \t      <div class=\"pb-person-block\">\r\n    \t            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/1.png\" \/>\r\n        \t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t<p><strong>John Abott<\/strong> The SEO Checklist by SEOBuddy is awesome. It doesn\u2019t just tell you what you need to do, it walks you through the process.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"like-amount\">4<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t    <\/div>\r\n  <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">On-Page SEO Prerequisites &#x2705;<\/h2>\n\n\n\n<p>Here are some prerequisites for doing on-page SEO. We\u2019ll get into more detail below, but there are two primary things to keep in mind.<\/p>\n\n\n\n<p>First, <strong>high-quality content<\/strong> is our primary goal when doing on-page SEO. This means making content that is attractive to search engines <em>and<\/em> to readers.<\/p>\n\n\n\n<p>Second, <strong>search intent<\/strong> involves understanding what users are probably trying to achieve when they visit your site. Managing search intent usually involves having a focus keyword in mind &#8211; that is, your content\u2019s central focus.<\/p>\n\n\n\n<p>While keywords may seem like old-school stuff, they are still relevant for on-page SEO.<\/p>\n\n\n\n<p>In fact, Google mentions the importance of keywords clearly in this post:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/On-Page-SEO-Prerequisites-1024x296.png\" alt=\"\" class=\"wp-image-2903\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/On-Page-SEO-Prerequisites-1024x296.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/On-Page-SEO-Prerequisites-300x87.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/On-Page-SEO-Prerequisites-768x222.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/On-Page-SEO-Prerequisites.png 1126w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\">Google<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pick Your Focus Keyword (And Do Keyword Research) &#x1f52c;<\/h3>\n\n\n\n<p>Your focus keyword is the primary theme of your content. Keyword research will help you figure out which keywords are worth pursuing (i.e., have enough traffic to be profitable, but not so much traffic that you\u2019ll never get noticed) and which aren\u2019t.<\/p>\n\n\n\n<p>For example, I\u2019m using \u201con-site SEO\u201d as the focus keyword for this content. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"121\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Pick-Your-Focus-Keyword.png\" alt=\"\" class=\"wp-image-2904\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Pick-Your-Focus-Keyword.png 881w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Pick-Your-Focus-Keyword-300x41.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Pick-Your-Focus-Keyword-768x105.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/on-page-seo-checklist\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>Everything on this page is about that topic, or at least directly adjacent to it. Keeping a focus keyword in mind is also useful because it gives people a better idea of what to expect when visiting a page.<\/p>\n\n\n\n<p>Give every page on your site a single purpose. Mixing purposes only drives people away and discourages them from interacting with your material.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand The Search Intent Behind Your Focus Keyword<\/h3>\n\n\n\n<p>Search intent, as I mentioned above, is <em>why<\/em> people are searching for something. To go with our running example, most people who look up information about on-page SEO do it because they want to improve their sites. In other words, you\u2019re looking at this page because it matches your intent, and that proves I was right about your search intent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent-1024x444.jpg\" alt=\"\" class=\"wp-image-2905\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent-1024x444.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent-300x130.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent-768x333.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent-1536x666.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Understand-The-Search-Intent.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Some keywords are easier to understand than others, and that\u2019s where keyword length comes in. A keyword with two or three components is much easier to guess the intent for.<\/p>\n\n\n\n<p>If somebody searches for \u201cfood,\u201d it\u2019s hard to tell what they want without any other information. If they search for \u201cparty food recipes,\u201d we know that they\u2019ll click on results like these:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"543\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Party-Food-Recipes.jpg\" alt=\"\" class=\"wp-image-2906\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Party-Food-Recipes.jpg 754w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Party-Food-Recipes-300x216.jpg 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=party+food+recipes\">Google<\/a><\/em><\/p>\n\n\n\n<p>Relevantly, we also know that they\u2019re not going to click on pages that focus on breakfast food instead of party food.<\/p>\n\n\n\n<p>There are four main types of search intent people have:<\/p>\n\n\n\n<p><strong>Commercial: <\/strong>Commercial searches are when people want to know more about a company. This includes reviews and similar content that focuses on commercial transactions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"290\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Commercial-searches.png\" alt=\"\" class=\"wp-image-2907\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Commercial-searches.png 730w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Commercial-searches-300x119.png 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=cisco+systems+review&amp;client=firefox-b-d&amp;ei=lHnTYM2VN5rXz7sP6eCpWA&amp;oq=cisco+systems+review&amp;gs_lcp=Cgdnd3Mtd2l6EAMyAggAMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgYIABAWEB46CwgAEJIDEOEDELADOgcIABBHELADOgUIABCRAjoICAAQsQMQgwE6BQgAELEDOgQIABBDOgcIABCxAxBDOg0ILhCxAxDHARCjAhBDOggIABCxAxCRAjoKCAAQsQMQgwEQQzoFCAAQyQM6CAguEMcBEK8BSgQIQRgAUJgWWMkrYMAsaAFwAngAgAHnAYgB4R2SAQYwLjE0LjaYAQCgAQGqAQdnd3Mtd2l6yAEJwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjNr8HPra7xAhWa63MBHWlwCgsQ4dUDCA0&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p><strong>Informational: <\/strong>Informational searches are where people want to learn something but without the same commercial focus. These are education-oriented, where readers may have little or no interest in buying anything.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"225\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Informational-searches.png\" alt=\"\" class=\"wp-image-2909\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Informational-searches.png 714w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Informational-searches-300x95.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=how+to+play+the+guitar&amp;client=firefox-b-d&amp;sxsrf=ALeKk020aa9bTQcGRUSvs60Lqqh7Db5kNw%3A1624472183001&amp;ei=dnrTYOzFPPPFz7sPt4GOiAo&amp;oq=how+to+play+the+guitar&amp;gs_lcp=Cgdnd3Mtd2l6EAMyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAOgcIABBHELADOgQIIxAnOgcIABCHAhAUOgUIABCRAjoFCAAQsQM6AgguSgQIQRgAUP1OWOCEAWD2hQFoAXACeAGAAZAGiAGcNpIBDDAuMTcuNi4xLjYtM5gBAKABAaoBB2d3cy13aXrIAQjAAQE&amp;sclient=gws-wiz&amp;ved=0ahUKEwjs2Ki7rq7xAhXz4nMBHbeAA6EQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p><strong>Navigational: <\/strong>Navigational searches focus mainly on the physical world and include guidance to different destinations. This includes vacation locations, restaurants, stores that sell specific products, and so on.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"278\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Navigational-searches.png\" alt=\"\" class=\"wp-image-2908\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Navigational-searches.png 739w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Navigational-searches-300x113.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=best+hotels+in+Los+Angeles&amp;client=firefox-b-d&amp;sxsrf=ALeKk02QrstBD6zlZ2KI_376f_8NGNvCrw%3A1624472371052&amp;ei=M3vTYMbdAqvXz7sPnKiz6Ak&amp;oq=best+hotels+in+Los+Angeles&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBggAEAcQHjIGCAAQBxAeMgYIABAHEB4yBggAEAcQHjIGCAAQBxAeMgYIABAHEB4yBggAEAcQHjIGCAAQBxAeMgYIABAHEB4yBggAEAcQHjoHCAAQRxCwA0oECEEYAFD1SFjgZmDpZ2gBcAJ4AIABzQOIAbgSkgEJMC45LjEuMC4xmAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&amp;sclient=gws-wiz&amp;ved=0ahUKEwiGw_6Ur67xAhWr63MBHRzUDJ0Q4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p><strong>Transactional: <\/strong>Transactional searches are when people are ready to buy something and want to find a seller.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"242\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Transactional-searches.png\" alt=\"\" class=\"wp-image-2958\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Transactional-searches.png 723w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Transactional-searches-300x100.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=best+platforms+to+trade+cryptocurrency&amp;client=firefox-b-d&amp;sxsrf=ALeKk03hgFR8IPWj-HOf1c4e1PBCVXlXkw%3A1624472387219&amp;ei=Q3vTYMvnDN7B3LUP5aW-WA&amp;oq=best+platforms+to+&amp;gs_lcp=Cgdnd3Mtd2l6EAEYADICCAAyAggAMgIIADICCAAyAggAMgIIADIECAAQCjICCAAyAggAMgIIADoHCAAQRxCwAzoECAAQQzoFCAAQyQM6BQgAELEDSgQIQRgAUPfoBFjO9gRg2YUFaAFwAngAgAHoAYgBsxWSAQUwLjguNpgBAKABAaoBB2d3cy13aXrIAQjAAQE&amp;sclient=gws-wiz\">Google<\/a><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\">This guide<\/a> provides more information about search intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pick Three To Five Related Keywords For Your Content<\/h3>\n\n\n\n<p>Related keywords supplement your focus keyword and help search engines understand the full context of your site. Some people refer to these as secondary keywords or LSI keywords. LSI stands for latent semantic indexing, which is a search technique that helps identify patterns in content.<\/p>\n\n\n\n<p>You can use tools like Semrush to identify such related LSI keywords.<\/p>\n\n\n\n<p>If the main focus keyword is \u201cbest email app,\u201d my related keywords would be:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"557\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Semrush.png\" alt=\"\" class=\"wp-image-2910\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Semrush.png 701w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Semrush-300x238.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/?q=best%20email%20app&amp;db=us\">Semrush<\/a><\/em><\/p>\n\n\n\n<p>Similarly, I can use the keyword \u201con-page SEO guide\u201d to help search engines understand that this page is an informational page that focuses on answering questions. I don\u2019t want to give examples of keywords that aren\u2019t appropriate because those could stop you from finding this content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write Unique Content<\/h3>\n\n\n\n<p>Having unique content is essential to performing well online. There are a few reasons for this.<\/p>\n\n\n\n<p>First, <strong>unique content brings a reason to visit your site<\/strong>. If you\u2019re only duplicating content that exists elsewhere, people have no reason to visit your site ahead of anyone else. The best types of unique content include relevant, personal, and specific information.<\/p>\n\n\n\n<p>Second, <strong>plagiarizing can get you in a lot of trouble<\/strong>. We don\u2019t even need to consider the legal aspects of stealing content for this. <\/p>\n\n\n\n<p>Search engines will notice if your content looks identical to someone else\u2019s, and they may refuse to display your material for as long as the offense persists.<\/p>\n\n\n\n<p>To avoid plagiarism, you can use specialized tools like Copyscape. It will help you find parts of your content that may seem plagiarized.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"433\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Copyscape.jpg\" alt=\"\" class=\"wp-image-2911\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Copyscape.jpg 862w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Copyscape-300x151.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Copyscape-768x386.jpg 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.copyscape.com\/\">Copyscape<\/a><\/em><\/p>\n\n\n\n<p>In short, there are practical reasons to create unique content. This is why so many sites invest in creating original material instead of just using software to rephrase content that exists elsewhere.<\/p>\n\n\n\n<p>You don\u2019t have to write this content yourself, though. You\u2019re busy, so if you need content, you can always hire someone else to do it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write Valuable Content<\/h3>\n\n\n\n<p>Valuable content is distinct from being unique content. In this case, valuable means it offers something helpful to the reader. People visit web pages because they want something, and the better you are at understanding their search intent, the easier it is to give that something to them.<\/p>\n\n\n\n<p>To get a better understanding of user intent, you can enter your main keyword into Google, and then check out the \u201cPeople Also Ask\u201d section.<\/p>\n\n\n\n<p>If you enter the keyword, \u201con-page SEO,\u201d this is the result you get:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"586\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/People-Also-Ask-section.png\" alt=\"\" class=\"wp-image-2912\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/People-Also-Ask-section.png 746w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/People-Also-Ask-section-300x236.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=on-page+seo&amp;rlz=1C1AWFC_enIN858IN858&amp;oq=on-page+seo&amp;aqs=chrome..69i57j0l9.2309j0j9&amp;sourceid=chrome&amp;ie=UTF-8\">Google<\/a><\/em><\/p>\n\n\n\n<p>Answering these questions in your content can help you provide value to readers and rank better.<\/p>\n\n\n\n<p>This page is a guide, so its value is in helping you improve your own content. Whether you\u2019re marketing for business reasons or trying to get a hobby site off the ground, knowing how to improve on-page SEO clearly matters to you.<\/p>\n\n\n\n<p>Fortunately, writing valuable content is easier than it seems at first. All you <em>really<\/em> need to do is think about your focus keyword\u2019s search intent, then figure out titles and topics that give value. Everything else is flexible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write Comprehensive Content<\/h3>\n\n\n\n<p>Comprehensive content refers to material that covers the topic thoroughly but not to excess. I could write tens of thousands of words about on-page SEO, but you don\u2019t want to read <em>that<\/em> much.<\/p>\n\n\n\n<p>Brevity is useful because it keeps people\u2019s attention. You want to hit the sweet spot between providing value and holding your readers\u2019 attention.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content-1024x563.jpg\" alt=\"\" class=\"wp-image-2913\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content-1024x563.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content-300x165.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content-768x422.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content-1536x845.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-Comprehensive-Content.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>For example, in this guide, each section is about 100 words. They only take a few moments to read, so it\u2019s easy to feel like you\u2019re moving through different sections and learning a lot as you go through it.<\/p>\n\n\n\n<p>At the same time, this guide addresses <em>enough<\/em> aspects of on-page SEO to help you improve it. A briefer guide wouldn\u2019t offer the same value, while a longer guide is too hard to get through.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write For People, Not For Search Engines<\/h3>\n\n\n\n<p>It\u2019s easy to focus on search engines when you\u2019re trying to improve your on-page SEO. In fact, that\u2019s <em>in the name<\/em>. However, the best content is material made for people, and search engines know it. That\u2019s why they penalize sites that are too artificial.<\/p>\n\n\n\n<p>Ultimately, real humans are your target audience. Don\u2019t try to perfectly match what you think an algorithm wants, such as by stuffing keywords in at a specific rate. Instead, focus on creating the best content you can.<\/p>\n\n\n\n<p>One of the best ways of writing effective content is to explore different questions related to your main keyword.<\/p>\n\n\n\n<p>If you need help with this, you can use specialized tools like AnswerThePublic.<\/p>\n\n\n\n<p>When you enter the term, \u201cinstall AC,\u201d this tool shows different ways in which people use it in search queries such as:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"363\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/AnswerThePublic.jpg\" alt=\"\" class=\"wp-image-2914\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/AnswerThePublic.jpg 657w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/AnswerThePublic-300x166.jpg 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/answerthepublic.com\/reports\/b00b618d-c2f2-43a2-9627-8916650694ef\">AnswerThePublic<\/a><\/em><\/p>\n\n\n\n<p>For more on writing content for people, <a href=\"https:\/\/en.ryte.com\/magazine\/write-content-people-not-search-engines\">click here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use an SEO-Friendly URL with your primary target keyword<\/h2>\n\n\n\n<p>When possible, try to include your primary keyword in the URL of your site. People <em>do<\/em> check URLs to guess whether a page is relevant, and a URL that\u2019s hard to read can make people worried.<\/p>\n\n\n\n<p>Consider the URL for this guide: <em>seobuddy.com\/blog\/on-page-seo-checklist<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL-1024x462.png\" alt=\"\" class=\"wp-image-2915\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL-1024x462.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL-300x135.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL-768x347.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL-1536x693.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Friendly-URL.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>One look at that type of URL lets you know precisely what sort of content to expect.<\/p>\n\n\n\n<p>Try to put your primary keyword in the title, URL, and main heading within the article. <\/p>\n\n\n\n<p>Search engines notice this sort of thing, and it helps them identify your content clearly.<\/p>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/seo-friendly-urls\/\">Check our article about SEO Friendly URLs<\/a>. It\u2019s worth reading at least the take-aways and the whole thing if you have the chance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set an Enticing, Yet SEO-Oriented Meta Title With Your Target Keyword<\/h2>\n\n\n\n<p><a href=\"https:\/\/allfetch.com\/how-to-add-meta-tags-on-shopify-in-3-easy-steps\/\">A meta title<\/a> is your page\u2019s title as it appears on both the search engine and the user\u2019s browser. Meta titles are not the same thing as your H1 header, and the two can be very different.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"309\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-an-Enticing.png\" alt=\"\" class=\"wp-image-2916\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-an-Enticing.png 760w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-an-Enticing-300x122.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?rlz=1C1AWFC_enIN858IN858&amp;sxsrf=ALeKk00zU27OLnLPnXyVAd55fi2TtSOutg:1624455323516&amp;q=on-page+seo+seo+buddy&amp;spell=1&amp;sa=X&amp;ved=2ahUKEwi0vYvU763xAhXZzDgGHVk0DHsQBSgAegQIARAx&amp;biw=1366&amp;bih=657\">Google<\/a><\/em><\/p>\n\n\n\n<p>SEO-oriented titles are one of the first things people see when they\u2019re looking at results on a search engine page, so creating an interesting, attractive title with your keyword is part of what attracts readers. It\u2019s not <em>everything<\/em>, but on-page SEO is more about doing many small things than one big thing that attracts people.<\/p>\n\n\n\n<p>Writing meta titles can be hard until you learn how to do it, so check out <a href=\"https:\/\/www.youtube.com\/watch?v=jqEoZsIOrYw\">this video<\/a> from Ahrefs to learn more about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim to Front-load Your Focus Keyword In The Title Tag<\/h3>\n\n\n\n<p>Front-loading the keyword in your title is a less-known but important part of maximizing your ability to get attention. Search engines may not always show the title for your page, so if the keyword is too far back in it, it could get cut off.<\/p>\n\n\n\n<p>In the worst cases, search engines may cut off so much of the title tag that it\u2019s functionally illegible because it\u2019s only half a sentence. Front-loading the keyword ensures that people will see the most important part of your title.<\/p>\n\n\n\n<p>In fact, this post\u2019s title itself is an example of it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"139\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Front-load-Your-Focus-Keyword.png\" alt=\"\" class=\"wp-image-2917\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Front-load-Your-Focus-Keyword.png 614w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Front-load-Your-Focus-Keyword-300x68.png 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=on-page+seo+seobuddy&amp;rlz=1C1AWFC_enIN858IN858&amp;biw=1366&amp;bih=657&amp;sxsrf=ALeKk03hvCWXGp76VDX-Z5wuM7BMcBseJA%3A1624455500535&amp;ei=TDnTYI2KIMCS4-EPrJiNiAg&amp;oq=on-page+seo+seobuddy&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgjECc6BwgAEEcQsAM6BggAEAcQHjoGCAAQChBDOgIIAEoECEEYAFD11ClY6espYMfuKWgBcAJ4AIAB2wKIAeQYkgEHMC43LjQuM5gBAKABAaoBB2d3cy13aXrIAQjAAQE&amp;sclient=gws-wiz&amp;ved=0ahUKEwiN4L-o8K3xAhVAyTgGHSxMA4EQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim To Use A Question In The Title Tag<\/h3>\n\n\n\n<p>Question-based titles tend to have a higher click-through rate than simple statements or questions. Opinions are split on why this is, but it\u2019s possible that people instinctively look for questions that match their search intent, and they assume that the link will answer it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"140\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-A-Question.png\" alt=\"\" class=\"wp-image-2918\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-A-Question.png 573w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-A-Question-300x73.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=should+you+use+semrush&amp;rlz=1C1AWFC_enIN858IN858&amp;biw=1366&amp;bih=657&amp;sxsrf=ALeKk03LSyacbsHWIq5P5FpVpcK5ohjGAg%3A1624456622901&amp;ei=rj3TYM7RNtTorQHAmYuYAQ&amp;oq=should+you+use+semrush&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBggAEBYQHjoHCAAQRxCwAzoECCMQJzoFCAAQkQI6CAgAELEDEIMBOgUIABCxAzoLCC4QsQMQxwEQowI6BAgAEEM6CAguELEDEIMBOgIIADoCCC46BAgAEA1KBAhBGABQz0RY3XZg23loAXACeACAAd4CiAHNIpIBCDAuMTcuNS4xmAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&amp;sclient=gws-wiz&amp;ved=0ahUKEwjO4Ne_9K3xAhVUdCsKHcDMAhMQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p>However, this does <strong>not<\/strong> mean that you should stuff questions into titles where they don\u2019t make sense. Remember, you\u2019re writing for people instead of search engines. The title needs to make sense and match the content, regardless of all other details.<\/p>\n\n\n\n<p>In other words, <a href=\"https:\/\/www.hillwebcreations.com\/people-also-ask-related-questions\/\">you should use a question<\/a> if you can, but it\u2019s not mandatory. Trying to make it compulsory is more likely to backfire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim To Add Emotion To Your Title Tag<\/h3>\n\n\n\n<p>People also respond well to emotion in titles, especially if that matches their search intent. However, it\u2019s possible to go overboard here. Most people believe that if a web page title sounds too good to be true, it probably is. They\u2019re correct, especially when we think about the prevalence of clickbait, spam, and other low-quality content that\u2019s floating around the internet.<\/p>\n\n\n\n<p>For this page, using the word \u201cUltimate\u201d works because this is a long, in-depth guide. However, if we only discussed three ways to improve your on-page SEO, nobody would consider that an ultimate <em>anything<\/em>.<\/p>\n\n\n\n<p>Here\u2019s a similar example:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"120\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-Emotion.png\" alt=\"\" class=\"wp-image-2919\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-Emotion.png 613w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-Emotion-300x59.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=buzzfeed.com+ultimate&amp;rlz=1C1AWFC_enIN858IN858&amp;biw=1366&amp;bih=657&amp;sxsrf=ALeKk00i8WDi2GMwSBV6K1GHFZSwtLWRYg%3A1624456844243&amp;ei=jD7TYOGaDteY4-EPmsCv6Aw&amp;oq=buzzfeed.com+ultimate&amp;gs_lcp=Cgdnd3Mtd2l6EAMyCAgAEAcQBRAeOgcIABBHELADOgYIABAHEB46BAgAEB46CAgAEAgQBxAeSgQIQRgAUPc_WLFEYNhIaAFwAngAgAGYAYgBjAWSAQMwLjWYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjhkJ2p9a3xAhVXzDgGHRrgC80Q4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p>There are many ways to add emotion to titles, but the best ways involve adding one descriptor term to your focus keyword. Using more than one term often feels like overdoing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim To Add The Current Year In Your Title Tag<\/h3>\n\n\n\n<p>Like questions, this isn\u2019t relevant for every title. However, adding the current year can help assure people that the content is fresh, relevant, and meaningful for informational content.<\/p>\n\n\n\n<p><em>Nobody<\/em> wants to visit a page that talks about making a \u201cmodern\u201d website for the year 2000. That\u2019s too old, and we\u2019ve been through so many changes that it\u2019s not worth considering. However, if the content discusses the current year (or the next year), that\u2019s relevant enough to reassure people that they won\u2019t be wasting their time.<\/p>\n\n\n\n<p>Here is an example of how you can add the current year naturally in your title tag:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"120\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-The-Current-Year.png\" alt=\"\" class=\"wp-image-2920\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-The-Current-Year.png 579w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Add-The-Current-Year-300x62.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=remote+work+2022&amp;rlz=1C1AWFC_enIN858IN858&amp;biw=1366&amp;bih=657&amp;sxsrf=ALeKk032RrduR1y4qf-6ZHzeHuiNV2-txg%3A1624457204436&amp;ei=9D_TYKyEGrvE4-EPnPyiuAQ&amp;oq=remote+work+2022&amp;gs_lcp=Cgdnd3Mtd2l6EAMyAggAMgYIABAWEB46BwgAEEcQsAM6BAgjECdKBAhBGABQ_p0BWOKgAWDUogFoAXACeACAAYQBiAGIA5IBAzAuM5gBAKABAaoBB2d3cy13aXrIAQjAAQE&amp;sclient=gws-wiz&amp;ved=0ahUKEwiszv3U9q3xAhU74jgGHRy-CEcQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim To Use Title Tag Modifiers<\/h3>\n\n\n\n<p>Title tag modifiers are non-emotional additions that help people understand the type of content they\u2019re going to read. For this page, we\u2019re using the modifier \u201cguide\u201d because this is an in-depth explanation of how to do on-page SEO well.<\/p>\n\n\n\n<p>Here are some popular terms you can use:<\/p>\n\n\n\n<ul><li>Best<\/li><li>Checklist<\/li><li>Fast<\/li><li>Guide<\/li><li>Review<\/li><\/ul>\n\n\n\n<p>Putting all of the above together, we can see that titles like \u201cThe Ultimate On-Page SEO Guide for 2020\u201d is a decent title, although not the one we ended up using. <\/p>\n\n\n\n<p>It has the year, a title tag modifier, an emotional hook, <em>and<\/em> a clear explanation of what it focuses on, all without being too long.<\/p>\n\n\n\n<p>In fact, we use this strategy for creating all our blog post titles.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"124\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-Title-Tag-Modifiers.png\" alt=\"\" class=\"wp-image-2921\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-Title-Tag-Modifiers.png 612w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Aim-To-Use-Title-Tag-Modifiers-300x61.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=seobuddy+checklist&amp;rlz=1C1AWFC_enIN858IN858&amp;sxsrf=ALeKk03IHNTYlED5HKWzJ-Qamk_LE6HYMA%3A1624457645218&amp;ei=rUHTYNjdDNrez7sPsIicmAg&amp;oq=seobuddy+checklist&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgAEAoyBggAEBYQHjoHCCMQsAMQJzoHCAAQRxCwAzoECCMQJzoFCAAQkQI6BAgAEEM6CAgAELEDEIMBOgUIABCxAzoKCC4QxwEQrwEQQzoHCAAQhwIQFDoHCAAQsQMQQzoCCAA6AgguOgUILhCxAzoICC4QxwEQrwFKBAhBGABQzhFY0SZgqSloAnACeACAAdgCiAGjIZIBBzAuOS44LjKYAQCgAQGqAQdnd3Mtd2l6yAEJwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwiY6JSn-K3xAhVa73MBHTAEB4MQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p>If you need help getting modifiers, you can look at your competitors\u2019 content or use title generators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Write A Compelling Meta Description<\/h2>\n\n\n\n<p>Meta descriptions aren\u2019t quite a ranking factor for most sites, but they are useful. Most relevantly, they can affect <em>other<\/em> factors that determine your overall results on search pages.&nbsp;<\/p>\n\n\n\n<p>There are a couple of rules to live by when writing meta descriptions:<\/p>\n\n\n\n<ul><li>Use your target keyword, preferably in the first part of your meta description<\/li><li>Directly address the search intent people probably have<\/li><li>Try to make the content sound as alluring as possible<\/li><\/ul>\n\n\n\n<p>Remember, most searchers focus on their own objectives. Appealing to their search intent and their goals is the best thing you can do with your meta description.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re writing an article with the focus keyword, \u201cthings to do in New York,\u201d then here is a meta description that will attract users:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"135\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-A-Compelling-Meta-Description.png\" alt=\"\" class=\"wp-image-2922\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-A-Compelling-Meta-Description.png 636w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Write-A-Compelling-Meta-Description-300x64.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=things+to+do+in+new+york&amp;rlz=1C1AWFC_enIN858IN858&amp;biw=1366&amp;bih=657&amp;sxsrf=ALeKk030hR4jDfHQxzcjoYL-CfQKQSuv4g%3A1624458363779&amp;ei=e0TTYISJL8Laz7sPkeWluAY&amp;oq=things+to+do+in+new+york&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgAEEMyBAgAEEMyBggAEAcQHjICCAAyAggAMgIIADICCAAyAggAMgIIADICCABKBAhBGABQn64DWOW6A2DLvQNoAXACeACAAb4CiAHgDJIBBzAuNi4xLjGYAQCgAQGqAQdnd3Mtd2l6wAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwjEsub9-q3xAhVC7XMBHZFyCWcQ4dUDCA4&amp;uact=5\">Google<\/a><\/em><\/p>\n\n\n\n<p>ClickMinded has a great video guide for writing meta descriptions <a href=\"https:\/\/www.youtube.com\/watch?v=rqlf4sSKqew\">here<\/a>.<\/p>\n\n\n\n<p>A bonus tip from Matt Janaway; \u201c<em>use all of the tools in your arsenal. Remember that meta descriptions aren\u2019t a direct ranking factor but if you can improve your click-through rates from search results, it can indirectly help you climb the rankings. One thing that has worked well to improve CTR\u2019s recently is to include emojis into your meta description. It helps your&nbsp;page stand out from the crowd.<\/em>\u201d Matt Janaway,&nbsp;<a href=\"https:\/\/marketinglabs.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingLabs<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use A Single H1 On Each Page With Your Target Keyword<\/h2>\n\n\n\n<p>Never use more than one H1 header on a page. It\u2019s the primary indicator that a piece of content is the title for the page and a significant descriptor for the content. If you have more than one H1 header, search engines may get confused and display the wrong thing. Worse, they could penalize you for formatting your page incorrectly.<\/p>\n\n\n\n<p>As a good rule of thumb, make your primary content headers H2 instead. Anything further down the line, such as H3 to H6, is for elaborating on your H2 headers\u2019 content.<\/p>\n\n\n\n<p>When you add a Table of Contents in your content, this is how the headings will appear if you have added the right title tags.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"455\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Table-of-Contents-in-your-content.png\" alt=\"\" class=\"wp-image-2923\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Table-of-Contents-in-your-content.png 608w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Table-of-Contents-in-your-content-300x225.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/on-page-seo-checklist\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>I say that, but it\u2019s just a general guideline. Like I said earlier, the <em>most<\/em> important thing is to create great content for real people. Sometimes that means breaking from the mold and using different headers and layouts. However, regardless of your other design choices, stick with one H1 header.<\/p>\n\n\n\n<p>After all, some pages don\u2019t have a lot of written content and don\u2019t need headers to separate things. Google Search Central has some good advice on H1s, including visually hidden headers, <a href=\"https:\/\/www.youtube.com\/watch?v=zyqJJXWk0gk\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Focus Keywords In Your 1st Paragraph<\/h2>\n\n\n\n<p>Try to use your focus keyword in the first paragraph of your content. This helps remind readers about your content and encourages them to believe that they made the right click.<\/p>\n\n\n\n<p>We use this strategy for all of our blog posts.<\/p>\n\n\n\n<p>Here\u2019s an example of how we\u2019ve included the keyword, \u201cblog commenting,\u201d in the first paragraph:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"452\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Focus-Keywords.jpg\" alt=\"\" class=\"wp-image-2924\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Focus-Keywords.jpg 1020w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Focus-Keywords-300x133.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Focus-Keywords-768x340.jpg 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/blog-commenting\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>Most introductions work best when they are direct, to-the-point, and tell people what they can expect from the rest of the page. Think of your first paragraph as an extended version of your meta description. It\u2019s one of the first things people will see, so you want to convince them that they\u2019re still on the right path, and your focus keyword helps with that.<\/p>\n\n\n\n<p>Search engines also like it when you include the focus keyword there because this tells the algorithm that your content immediately matches the title.<\/p>\n\n\n\n<p>Here\u2019s some more information on <a href=\"https:\/\/robpowellbizblog.com\/seo-focus-keyword\/\">making and using focus keywords<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Subheadings For Content Hierarchy<\/h2>\n\n\n\n<p>I touched on this earlier, but subheadings are the fastest and easiest way to display a content hierarchy on most pages. In this context, a content hierarchy is your content\u2019s overall organization, with all of the main concepts using the H2 heading and all of the supporting material using H3 (or lower) headings instead.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings-1024x677.jpg\" alt=\"\" class=\"wp-image-2925\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings-1024x677.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings-300x198.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings-768x508.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings-1536x1016.jpg 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Use-Subheadings.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This offers several advantages for on-page SEO, but the important part is that it makes it easier for readers to scan the content. Whether or not you use a table of contents, sorting your content in an easy-to-understand way helps people find the exact material they want to read.<\/p>\n\n\n\n<p><a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">Subheadings<\/a> also help break up your content into smaller, easier-to-read chunks. Pages upon pages of writing may work well for in-depth news articles, but it doesn\u2019t work well for most other website content.<\/p>\n\n\n\n<p>Try to keep things consistent regardless of the formatting on your page. If you\u2019re using H2 headers for your main topics, don\u2019t randomly use an H3 tag for a main topic. Also, keep this the same across your website if possible, but don\u2019t worry too much if you have to change things up for specific pages.<\/p>\n\n\n\n<p>For a visual guide to formatting subheadings, <a href=\"https:\/\/youtu.be\/CEl2vZXoPwI\">click here<\/a>.<\/p>\n\n\n\n<p>Or check this Blog Post on <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">How to use Heading &amp; Subheadings for Content Hierarchy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Format And Style The Content Properly<\/h2>\n\n\n\n<p>The correct type of formatting depends on your content, so we won\u2019t dive into that here. The important thing to remember is that you should format and style your content so people can read it easily.<\/p>\n\n\n\n<p>Correct formatting usually involves many headers and keeping paragraphs to four lines or less, counting from the way it\u2019s displayed on a screen. Dense, long sections are harder to read, so having plenty of white space around the content can help people keep track of their place.<\/p>\n\n\n\n<p>Here is an example from our blog post:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"398\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Format-And-Style-The-Content-Properly.png\" alt=\"\" class=\"wp-image-2926\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Format-And-Style-The-Content-Properly.png 783w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Format-And-Style-The-Content-Properly-300x152.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Format-And-Style-The-Content-Properly-768x390.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/seo-friendly-urls\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>Joe Casabona has <a href=\"https:\/\/www.youtube.com\/watch?v=mzPlONdwXh4\">some great advice on this topic<\/a>, or <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/\">check this post from SEO Buddy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keyword Frequency<\/h2>\n\n\n\n<p>Keyword frequency is the number of times a keyword appears in the text of your content. Using a keyword several times can help confirm that the page focuses on that topic, but you shouldn\u2019t use a keyword more often than it should naturally appear in the text.<\/p>\n\n\n\n<p>Many articles do just fine with having a keyword frequency of around 1%. If you have a lot of keywords, the density goes up naturally. 5% is the highest you can realistically go while still maintaining a mostly high-quality article, and even that only works when you have enough variety in those keywords.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"286\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Frequency.png\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Frequency.png 762w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Keyword-Frequency-300x113.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/serp-analysis\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t Stuff Keywords<\/h3>\n\n\n\n<p>Keyword stuffing is the process of adding a keyword to an article extra times in hopes of swaying the algorithm. There\u2019s a simple process for this: <strong>Don\u2019t<\/strong>. Keyword stuffing is bad because it distorts content and reduces quality. It goes directly against the principle of writing content for people instead of algorithms.<\/p>\n\n\n\n<p>To illustrate this, a client once asked me to help create some content for their website, and they wanted to include a lot of keywords in their article. I calculated their request, and they wanted almost <strong><em>40%<\/em><\/strong><em> <\/em>of their article to be keywords. That means one out of every two-and-a-half words would be a keyword.<\/p>\n\n\n\n<p>That doesn\u2019t work. That\u2019s a keyword density so high that even the best writers can\u2019t form coherent sentences, much less make high-quality content. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords-1024x611.png\" alt=\"\" class=\"wp-image-2929\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords-1024x611.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords-300x179.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords-768x458.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords-1536x917.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Dont-Stuff-Keywords.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Most people aren\u2019t that bad, but I see many asking for densities of around 10%, which is still too dense for good content.<\/p>\n\n\n\n<p>It\u2019s tempting to throw in as many keywords as you can, but keyword stuffing only hurts your content. One focus keyword and a few secondary keywords, used 1-3 times each, is all you need for most content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Link To Relevant Inner Pages<\/h2>\n\n\n\n<p>If possible, try to link to a relevant inner page on your site. An inner page is a content-focused page, such as a blog post or a permanent guide, but not the homepage or something like that. There\u2019s a trick to this that most people forget about.<\/p>\n\n\n\n<p>Specifically, you want to link from your highest-authority pages to some lower-authority ones. This gives a boost to pages that people don\u2019t visit as often and helps to even out the performance of your site. If your <em>entire<\/em> site gets a lot of visits, search engines treat it better and will raise the ranking of all of your content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages-1024x616.png\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages-1024x616.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages-300x180.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages-768x462.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages-1536x924.png 1536w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Link-To-Relevant-Inner-Pages.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>If you only link from popular pages to other popular pages, you\u2019re concentrating all of your value in a small area, and search engines won\u2019t be as keen on showing the rest of your site.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mnNj78PoxhI\">This video<\/a> has more information about internal links and why you should care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Link Out To Relevant, Authoritative Websites<\/h2>\n\n\n\n<p>Similarly, try to link out to authoritative external websites when you have the opportunity. Content that links out to other sites, even if it\u2019s just one or two links, tends to rank higher than content that focuses entirely on its own site.<\/p>\n\n\n\n<p>Here is how we add such links in our blog posts:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"333\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Buddy.jpg\" alt=\"\" class=\"wp-image-2931\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Buddy.jpg 769w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/SEO-Buddy-300x130.jpg 300w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-andre-oentoro\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>The general principle for this is that you should include outbound links whenever you want to back up a specific piece of information. It\u2019s particularly useful when you\u2019re making claims about any specific numbers or details.<\/p>\n\n\n\n<p>SEO software company Moz has a great guide for internal and external linking <a href=\"https:\/\/www.youtube.com\/watch?v=KtI0Lr54ucY\">here<\/a>. (See how it works? The link is topical, relevant, and authoritative, which makes it an excellent choice for this part of our content.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Outbound Links To Open A New Page<\/h3>\n\n\n\n<p>While outbound links are useful, there are a few things to keep in mind when setting them. The first thing to keep in mind is that you should always set the link to open in a new tab or page, rather than taking the user away from the page they\u2019re on.<\/p>\n\n\n\n<p>Doing this means that users can check your reference, then go right back to your content instead of leaving you behind. Most people don\u2019t enjoy losing their place in an article, and the chance they\u2019ll convert into a customer drops to effectively nothing when they leave your site.<\/p>\n\n\n\n<p>To simplify this process, you can use specialized plugins on WordPress.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"381\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-Outbound-Links.png\" alt=\"\" class=\"wp-image-2932\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-Outbound-Links.png 993w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-Outbound-Links-300x115.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-Outbound-Links-768x295.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/wordpress.org\/plugins\/tags\/external-links\/\">WordPress<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Never Link To A Page\/Website With The Same Anchor Your Page Is Targeting<\/h3>\n\n\n\n<p>Similarly, avoid trying to boost up your competitors. If they get more traffic thanks to your links, you\u2019re only hurting yourself in the end. The ideal outbound links are those going to authoritative sources on similar, but not identical, topics.<\/p>\n\n\n\n<p>Our Moz link above talks about making internal and external links, but it\u2019s not a direct competitor for the best on-page SEO content. That\u2019s why I can link to it without worrying that this article will be harder to find as a result.<\/p>\n\n\n\n<p>Neil Patel, one of the best web marketers in the world, has some great advice on internal linking <a href=\"https:\/\/neilpatel.com\/blog\/commandments-of-internal-linking\/\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use Original Images In Your Content<\/h2>\n\n\n\n<p>Original images do better in SEO than stock photos you can get from other websites. Original pictures tell search engines that you\u2019re working hard to create your own content and that the images you\u2019re showing are probably more relevant overall.<\/p>\n\n\n\n<p>Remember, thousands of other sites may be using the same images you are. If you use stock photos, you\u2019re not unique or distinct, and therefore search engines have no reason to promote your content ahead of anyone else\u2019s.<\/p>\n\n\n\n<p>You can use a design tool like Canva to create eye-catching visuals with the help of existing templates.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"528\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Canva.jpg\" alt=\"\" class=\"wp-image-2933\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Canva.jpg 417w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Canva-237x300.jpg 237w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.canva.com\/design\/play?category=tACFajEYUAM\">Canva<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimize Your Image<\/h2>\n\n\n\n<p>Optimizing the size and compression of your image is essential for maximizing its performance. In most cases, you can compress an image down to about 90% without losing a significant amount of quality, but this may vary somewhat by image. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Optimize-Your-Image-1024x567.jpg\" alt=\"\" class=\"wp-image-2934\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Optimize-Your-Image-1024x567.jpg 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Optimize-Your-Image-300x166.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Optimize-Your-Image-768x425.jpg 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Optimize-Your-Image.jpg 1375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image Compressed via <a href=\"https:\/\/attrock.com\/image-compression-tool\/\">TinyImage<\/a><\/em><\/p>\n\n\n\n<p>Optimizing is important because it helps reduce load times, thereby improving overall user experiences.<\/p>\n\n\n\n<p>You can use WordPress plugins like <a href=\"https:\/\/shortpixel.com\/\">ShortPixel<\/a> for faster, easier optimizing, and we recommend doing so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Name Your Images Properly (Filenames)<\/h2>\n\n\n\n<p>Filenames are useful because they help Google understand what the image is supposed to show. In rarer cases, good filenames also help visually-impaired users understand what it\u2019s supposed to show. Finally, filenames make it easier to sort, find, and replace images as needed.<\/p>\n\n\n\n<p>Ideal filenames include your target keyword and any other descriptors that help describe it. These function similarly to descriptors for titles in your content. Words like \u201cgraph\u201d or \u201cchart\u201d help identify exactly the type of image you\u2019re displaying.<\/p>\n\n\n\n<p><a href=\"https:\/\/yoast.com\/image-seo\/\">Yoast<\/a> has a great guide for optimizing image SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set The Image\u2019s Alt-Text<\/h2>\n\n\n\n<p>Alt-text is a descriptive alternate for an image that shows if the picture doesn\u2019t load. These should be less than 125 characters long and briefly explain the content of the image, like a more elaborate version of its file name. Don\u2019t stuff keywords into these; instead, keep it natural.<\/p>\n\n\n\n<p>Here is an example of how you can write descriptive alt text for your images:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"535\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text.jpg\" alt=\"\" class=\"wp-image-2935\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text.jpg 658w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text-300x244.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/d267afhisavhe8.cloudfront.net\/wp-content\/uploads\/2019\/07\/31083328\/Untitled-design1.png\">Kingdom of Cakes<\/a><\/em><\/p>\n\n\n\n<p>For more about Alt-text on images, see <a href=\"https:\/\/www.youtube.com\/watch?v=x1-48EMg1iM\">this<\/a> video from ClickMinded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Set The Image\u2019s Title Text<\/h2>\n\n\n\n<p>Finally, be sure to set the title text for your image. Most search engines do not use this attribute to determine search ranking directly, so optimizing this isn\u2019t as important.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"336\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text-2.jpg\" alt=\"\" class=\"wp-image-2936\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text-2.jpg 594w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Set-The-Image-Alt-Text-2-300x170.jpg 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/step-by-step-guide-how-to-start-a-podcast-with-wordpress\/\">WPBeginner<\/a><\/em><\/p>\n\n\n\n<p>Title text is a popup that appears when users hover over the image with their cursor. In most cases, you don\u2019t need to add more than the keyword and a very brief description unless it\u2019s necessary. Users can usually understand images just by looking at them, so if you have to explain the picture, it\u2019s probably better to change pictures instead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aim For A Custom \u201cOpenGraph Picture\u201d For Each Page (Social Markup)<\/h2>\n\n\n\n<p>An OpenGraph Picture is one that gets displayed when users copy a link to that page and post it on social media or similar sites. Such platforms automatically pull various pieces of content, similar to a search engine result.<\/p>\n\n\n\n<p>In most cases, you can set the OpenGraph picture for each page by going into the control panel of your SEO plugin. Double-check your settings when possible to ensure social media platforms pull the correct content.<\/p>\n\n\n\n<p>Allison Kessler has <a href=\"https:\/\/www.youtube.com\/watch?v=cXFmx1EaKhw\">some great advice<\/a> for doing this with Yoast. If you\u2019re not using Yoast, look for videos relevant to your SEO plugin instead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assign Relevant Tags And Main Categories For Breadcrumbs (If It\u2019s A Blog Post)<\/h2>\n\n\n\n<p>Tags and breadcrumbs help organize content and allow search engines to understand the hierarchy of your site. Some search engines display your breadcrumbs order in the results, and this is useful for convincing them to click through.<\/p>\n\n\n\n<p>For example, if users see a breadcrumb trail like \u201cGuides &gt; On-Page SEO\u201d, they think they\u2019re clicking into a guide.<\/p>\n\n\n\n<p>To give you a better idea, check out the breadcrumbs on my site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"124\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Assign-Relevant-Tags.png\" alt=\"\" class=\"wp-image-2937\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Assign-Relevant-Tags.png 616w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Assign-Relevant-Tags-300x60.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/on-page-seo-checklist\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>Tags are also useful, even if they\u2019re not displayed in search engine results because they tell search engines more about what type of content the page contains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check Dwell Time And Optimize It<\/h2>\n\n\n\n<p>Dwell time is how long users spend on a page before they return back to a search engine results page. Several factors go into this, but the important thing is that if you can\u2019t grab a user\u2019s attention <em>quickly<\/em>, they may assume they\u2019re on the wrong page and try a different result.<\/p>\n\n\n\n<p>In general, the best way to improve dwell time is matching search intent, producing great content, getting straight to the point in your first article, and adding supporting visuals to keep their attention.<\/p>\n\n\n\n<p>For more on maximizing dwell time, <a href=\"https:\/\/backlinko.com\/hub\/seo\/dwell-time\">click here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Push Your Content Above The Fold<\/h3>\n\n\n\n<p>The \u201cfold\u201d is the part of your webpage that users can\u2019t see when they first land on your site. Most people want answers as quickly as possible when they land on the site, so if they have to scroll down to find information, they might just leave instead.<\/p>\n\n\n\n<p>In other words, you can\u2019t just put a giant picture at the top of the page. Instead, you should lead off with relevant content that directly addresses the user\u2019s search intent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"394\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Push-Your-Content-Above-The-Fold.png\" alt=\"\" class=\"wp-image-2938\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Push-Your-Content-Above-The-Fold.png 1023w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Push-Your-Content-Above-The-Fold-300x116.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Push-Your-Content-Above-The-Fold-768x296.png 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/job-seo-industry\/\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<p>Using <strong>a little bit of bolded text<\/strong> can catch readers\u2019 eyes and help them find the content they\u2019re looking for.<\/p>\n\n\n\n<p>Don\u2019t overdo formatting like bolding, especially when you\u2019re still above the fold. When users first visit your page, try to draw them to the <em>one<\/em> piece of content that\u2019s most likely to address their search intent and convince them to stay. First impressions are everything on the internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chunk Your Content<\/h3>\n\n\n\n<p>Chunking your content means using different types of content in the same article. This can include things like:<\/p>\n\n\n\n<ul><li>Adding bullet lists<\/li><li>Using different types of formatting<\/li><li>Posting memes or other images<\/li><li>Providing social proof of your products<\/li><li>Adding more subheaders<\/li><\/ul>\n\n\n\n<p>Chunking helps because it breaks things up and provides more variety when people are reading. Endless walls of text are boring, but new chunks provide something interesting and different. Spacing things throughout your article makes it more scannable and ultimately more attractive to visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Improve Your Page Speed<\/h3>\n\n\n\n<p>Nobody likes slow pages. This specifically includes search engines like Google, who actively consider page loading speeds when determining results. This is also a rare case where you can\u2019t improve your on-page SEO solely by changing your content, though removing extra scripts on the page helps.<\/p>\n\n\n\n<p>Web hosts heavily affect your page load speeds, so you may need to change hosts to fully optimize your content. This rarely matters for small, text-focused sites, but anyone hosting high-quality images or videos <em>must<\/em> have a suitable hosting company.<\/p>\n\n\n\n<p>To test your page loading speed, you can go to Google\u2019s PageSpeed Insights tool. All you need to do is enter your URL and hit \u201cAnalyze.\u201d<\/p>\n\n\n\n<p>Here is what our page speed looks like:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"301\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/PageSpeed-Insights.png\" alt=\"\" class=\"wp-image-2939\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/PageSpeed-Insights.png 842w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/PageSpeed-Insights-300x107.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/PageSpeed-Insights-768x275.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?url=seobuddy.com&amp;tab=desktop\">PageSpeed Insights<\/a><\/em><\/p>\n\n\n\n<p>The tool also provides you with insights about how to improve this score.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"391\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/How-to-Improve-this-Score.png\" alt=\"\" class=\"wp-image-2940\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/How-to-Improve-this-Score.png 903w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/How-to-Improve-this-Score-300x130.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/How-to-Improve-this-Score-768x333.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?url=seobuddy.com&amp;tab=desktop\">PageSpeed Insights<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have An Active Community (Comment, Ask For Feedback, Answer Them)<\/h3>\n\n\n\n<p>Active communities add value to your site. It helps keep users on the page longer, provides useful information, and counts as an update to the page so search engines can see you\u2019re constantly changing things on it. Active pages are good pages.<\/p>\n\n\n\n<p>Don\u2019t <em>just<\/em> ask for feedback, though. When people comment on your stuff, respond to what you can. Other people will see that you\u2019re responding to people, and it will raise their opinion of you if they like your responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add Social Sharing Links. &#x1f4e2;<\/h3>\n\n\n\n<p>Social sharing links are simple. Buttons that let people quickly and easily share their content make it easier to be found by new readers, ultimately improving your overall site. Try to have buttons for both Facebook and Twitter, and other social media sites as appropriate.<\/p>\n\n\n\n<p>We have added social sharing buttons to all web pages.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"279\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Add-Social-Sharing-Links.jpg\" alt=\"\" class=\"wp-image-2941\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Add-Social-Sharing-Links.jpg 865w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Add-Social-Sharing-Links-300x97.jpg 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Add-Social-Sharing-Links-768x248.jpg 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/seobuddy.com\/blog\/headings-and-subheadings\/#What_is_the_content_hierarchy_format\">SEO Buddy<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Whenever Possible, Include Schema (FAQ, Recipe, Review)<\/h2>\n\n\n\n<p>Schemas are specific components that help tell search engines what to display. Users can\u2019t see this, but websites can sneak it into the code to provide more information about marking up the data and getting it selected for rich-text snippets that search engines display.<\/p>\n\n\n\n<p>Review and FAQ markups are especially useful for most people, but which schema you should use depends on your site. TBH has a nice introduction to schema <a href=\"https:\/\/blog.tbhcreative.com\/2020\/04\/how-to-use-schema-on-website.html\">here<\/a>.<\/p>\n\n\n\n<p>To generate the perfect structured data for your web page, you can use this <a href=\"http:\/\/attrock.com\/schema-markup-generator\/\">free structured data tool<\/a>.<\/p>\n\n\n\n<p>Select the schema type you want and then click on \u201cGenerate.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"547\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Schema-Markup-Generator.png\" alt=\"\" class=\"wp-image-2942\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Schema-Markup-Generator.png 922w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Schema-Markup-Generator-300x178.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Schema-Markup-Generator-768x456.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"http:\/\/attrock.com\/schema-markup-generator\/\">Schema Markup Generator<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ Schema: The Door To Voice Search Result &#x1f50a;<\/h3>\n\n\n\n<p>Voice searches are an increasingly popular option for users, and Google\u2019s focusing on it more than ever before. FAQ pages are a top choice for voice search results, especially when you can provide brief, direct answers to questions. When possible, include these on your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strike For The Featured Snippet<\/h2>\n\n\n\n<p>Featured snippets are the bits of information that appear at the top of Google\u2019s search results, helping directly answer user questions without the need to click through. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"519\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Strike-For-The-Featured-Snippet.png\" alt=\"\" class=\"wp-image-2943\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Strike-For-The-Featured-Snippet.png 744w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Strike-For-The-Featured-Snippet-300x209.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/www.google.com\/search?q=how+to+edit+an+image+on+instagram&amp;rlz=1C1AWFC_enIN858IN858&amp;oq=how+to+edit+an+image+on+instagram&amp;aqs=chrome..69i57j69i59i450l7.343j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Google<\/a><\/em><\/p>\n\n\n\n<p>Getting a featured snippet is useful because many people <em>do<\/em> click through to learn more.<\/p>\n\n\n\n<p>To increase your chance of getting a featured snippet, make sure you:<\/p>\n\n\n\n<ul><li>Ensure one page answers multiple, similar questions<\/li><li>Include appropriately-named images in your posts<\/li><li>Try to get the highest possible position on the search results page<\/li><\/ul>\n\n\n\n<p>Ahrefs has a great guide to featured snippets <a href=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Over-Optimize &#x1f6e0;<\/h2>\n\n\n\n<p>Is it possible to over-optimize? The short answer is \u201cyes.\u201d If you try too hard to optimize your content by adding keywords, organizing for snippets, and so on, that can distort the look of your site and lead to a worse experience for users.<\/p>\n\n\n\n<p>In other words, try to make your website look natural. Make sure you manage dofollow\/nofollow links well, avoid stuffing keywords where they don\u2019t belong, and generally try to provide the best user experience you can. Ultimately, that\u2019s better than trying to optimize everything perfectly.<\/p>\n\n\n\n<p>Moz has <a href=\"https:\/\/www.youtube.com\/watch?v=UsqwxxYEznI\">some great advice on this topic<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proofread Your Content &#x270d;<\/h2>\n\n\n\n<p>Finally, make sure you proofread your content. Look for spelling and grammar errors, check to see that everything displays well, and generally try to ensure it\u2019s as good as it can be before visitors start arriving.<\/p>\n\n\n\n<p>You can take the help of online proofreading tools like Grammarly to fix common errors and make your writing more effective.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"310\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Grammarly.png\" alt=\"\" class=\"wp-image-2944\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Grammarly.png 1016w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Grammarly-300x92.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2021\/06\/Grammarly-768x234.png 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Image via <a href=\"https:\/\/app.grammarly.com\/ddocs\/1204417611\">Grammarly<\/a><\/em><\/p>\n\n\n\n<p>However, you shouldn\u2019t rely solely on online checkers, either. Many spelling and grammar algorithms make mistakes when evaluating your content, and as technology currently stands, only a human can make the right judgment call when a grammar suggestion is questionable.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>On-page SEO is about doing many small things that, together, improve your content and your website. Save and review this checklist each time you make new content to be sure it\u2019s up to your new standards. Eventually, doing things correctly will become second-nature to you, and you can focus your efforts on further improvements instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is our Epic comprehensive guide for 2021 to improving on-page SEO with a 43-Point checklist. 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