{"id":10163,"date":"2026-06-22T13:17:40","date_gmt":"2026-06-22T13:17:40","guid":{"rendered":"https:\/\/seobuddy.com\/blog\/?p=10163"},"modified":"2026-06-26T14:49:09","modified_gmt":"2026-06-26T14:49:09","slug":"my-seo-journey-safaridigitalcomau","status":"publish","type":"post","link":"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/","title":{"rendered":"My SEO Journey [Pro Edition]: Breanna Golub from safaridigital.com.au \u2013 From Content Writer to Head of Content: Why the AI Content Flood Changed Everything"},"content":{"rendered":"\n<p><em>My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web Design share their honest SEO Journey filled with failure, success, and most importantly, proven results. Episode #173 features Breanna Golub from <a href=\"https:\/\/www.safaridigital.com.au\/\">Safari Digital<\/a>.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey-1024x1024.png\" alt=\"Breanna Golub from safaridigital.com share her SEO journey\" class=\"wp-image-10172\" style=\"width:605px\" srcset=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey-1024x1024.png 1024w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey-300x300.png 300w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey-150x150.png 150w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey-768x768.png 768w, https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/breanna-golub-my-seo-journey.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Hello! I\u2019m Breanna Golub, Head of Content at Safari Digital \u2013 an SEO-only agency based in Sydney, Australia. Safari Digital works with businesses across Australia, Singapore, and the UK, delivering SEO services with a focus on results that are actually measurable.<\/p>\n\n\n\n<p>My role sits at the intersection of SEO strategy and content execution. I lead a team of content writers and work closely with our SEO team to make sure what we produce isn&#8217;t just well-written \u2013 it&#8217;s built to rank and built to convert. The clients we work with range from local trades businesses through to national brands, professional services firms, and medical providers with strict compliance requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-your-backstory-and-how-did-you-get-into-the-industry\"><strong>What&#8217;s your backstory and how did you get into the industry?<\/strong><\/h2>\n\n\n\n<p>I started in SEO in late 2018 \u2013 initially just as a content writer. I had no grand plan to build a career in search marketing; I came across an opportunity and took it. What I didn&#8217;t expect was how invested\/interested I would become in the analytical side of things.<\/p>\n\n\n\n<p>Content writing naturally evolved into understanding why certain content performed and why other content didn&#8217;t. That curiosity pushed me toward keyword research, then into off-site strategy, and eventually back into content \u2013 but at a much higher level. The progression wasn&#8217;t linear, but looking back, every step added something.<\/p>\n\n\n\n<p>I joined Safari Digital in the first few months and now I\u2019m coming up to 9 years! Being part of a fast-growing team meant I had to develop quickly across a lot of different areas of SEO. There wasn&#8217;t always someone to hand something off to, so you figured it out. That kind of environment accelerates your growth faster than any course or certification ever could.<\/p>\n\n\n<div class=\"pb-form-block-wrap pb-form-type-1\">\r\n            <div class=\"left\">\r\n            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/2.png\" alt=\"img\" \/>\r\n        <\/div>\r\n    \t<div class=\"right\">\r\n                    <div class=\"title\">There\u2019s more\u2026<\/div>\r\n                            <div class=\"text pb-text-style\"><p>Now it\u2019s time to discover the other 102 steps that will get more organic traffic flowing to your website. <a href=\"https:\/\/seobuddy.com\/seo-checklist?utm_source=SEOBuddyBlog&amp;utm_medium=BlogPost&amp;utm_campaign=block1&amp;utm_content=287\">Get the SEO Checklist here.<\/a><\/p>\n<p><strong>Want to get a sneak peek of what it looks like?<\/strong><br \/>\n<strong>Enter your email and <em>get a free demo version of the SEO Checklist.<\/em><\/strong><\/p>\n<\/div>\r\n                <form class=\"pb-form\" action=\"https:\/\/seobuddy.com\/free-checklist\">\r\n            <input placeholder=\"your-email@exemple.com\" name=\"newsletter_subscribe[email]\" type=\"email\" required>\r\n            <button class=\"btn-big\">Send me the demo version<\/button>\r\n        <\/form>\r\n    <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-something-people-should-know-about-seo-amp-content-in-2026\"><strong>What is Something People Should Know About SEO &amp; Content in 2026?<\/strong><\/h2>\n\n\n\n<p><strong>The honest answer is:<\/strong> less is more.&nbsp;<\/p>\n\n\n\n<p>One of the clearest lessons I&#8217;ve learned working across dozens of client accounts is that volume without strategy is a waste of everyone&#8217;s time and money.<\/p>\n\n\n\n<p>Early in my career I inherited a client who had been working with an overseas provider producing eight to ten articles per month at around 300 words each. On the surface, it sounded like a lot of content activity. In practice, not one of those articles was generating a single visit from organic search. When we audited the full library of 400+ articles, we found that removing them entirely would have had zero impact on their overall traffic. The entire output was invisible to Google.<\/p>\n\n\n\n<p>That experience cemented something I now apply to every content engagement: one well-researched, well-structured, properly optimised article will outperform one hundred short, aimless ones every single time.<\/p>\n\n\n\n<p>The approach that consistently delivers results across our client base comes down to three things:<\/p>\n\n\n\n<p><strong>Proper keyword research before a single word is written.<\/strong> We don&#8217;t produce content speculatively. Every piece is tied to a search term with real volume, real intent, and a realistic pathway to ranking. Article skeletons and briefs are built around this research so that whether our team writes the content or the client&#8217;s internal team does, the SEO fundamentals are already baked in.&nbsp;<\/p>\n\n\n\n<p><strong>Matching content depth to search intent.<\/strong> This is the difference between content that ranks and content that sits. A page targeting a high-intent transactional query doesn&#8217;t need 3,000 words. A page targeting a complex informational query might need more. We don&#8217;t pad for padding&#8217;s sake, and we don&#8217;t truncate when depth is warranted.<\/p>\n\n\n\n<p><strong>Working within compliance constraints without compromising SEO.<\/strong> A significant portion of our clients operate in medical and financial verticals where there are strict rules around what can and cannot be published. Rather than treating compliance as a barrier, we work with clients&#8217; internal teams to produce article skeletons that give their writers all of the right ingredients \u2013 keyword targets, structure, internal linking opportunities \u2013 while keeping them on the right side of their industry regulations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-has-changed-the-most-during-your-time-in-seo\"><strong>What has Changed the Most During Your Time in SEO?<\/strong><\/h2>\n\n\n\n<p>I\u2019m sure most people reading this and in the SEO field will know, but just to state the obvious, I don\u2019t think I can overstate how much SEO \u2013 and in particular content \u2013 has changed since AI content has become a thing.<\/p>\n\n\n\n<p>When I started out in 2018, content strategy in SEO was already being oversimplified, but the damage was limited by the sheer effort required to produce content at scale. Then came the AI content explosion of 2022, and everything changed. Almost overnight the SERPs were flooded with machine-generated articles optimised for keywords but built on nothing \u2013 no real expertise, no point of view, no useful signal for a reader trying to solve a real problem. It felt like everyone had discovered the same cheat code at the same time.<\/p>\n\n\n\n<p>What happened next was entirely predictable, in hindsight. Google&#8217;s Helpful Content Update followed. Then the March 2024 core update absorbed it into the core ranking system. The algorithm adapted because it had to. There&#8217;s a useful concept I&#8217;ve come across in SEO that describes this pattern: the &#8220;meta.&#8221; When enough people pile into the same strategy, results degrade and the rules change. The 2022 AI content surge is one of the clearest examples of that cycle playing out in real time, at an enormous scale.<\/p>\n\n\n\n<p>There has been a fundamental shift from the keyword-matching era, and it&#8217;s one that rewards genuine subject matter expertise in a way that templated AI output structurally cannot. There is an absolutely brilliant talk by Mark Williams-Cook on this topic which I would implore everyone to watch (<a href=\"https:\/\/www.youtube.com\/watch?v=_AQ9UDqES80&amp;t=1162s\">find it here<\/a>)<\/p>\n\n\n\n<p>My view is that this is a good thing, even if it made our jobs more complex. The bar for content quality has risen permanently. The clients who understood this early \u2013 who invested in researched, expert-informed content rather than chasing volume \u2013 have come out of the last few algorithm cycles in significantly better shape than the ones who took shortcuts.<\/p>\n\n\n<div class=\"pb-block-wrap pb-block-1 promotion-banner\">\r\n\t\t\t<div class=\"title\">Do you want hundreds of easy-to-get backlinks?<\/div>\r\n\t\t\t\t<div class=\"text\"><p>The Link Chest is a collection of high-quality, easy-to-win backlink opportunities. It\u2019s the smart way to kickstart your SEO mission and improve the rank of your website in Google.<\/p>\n<\/div>\r\n\t\t        <a class=\"btn-big\" href=\"https:\/\/seobuddy.com\/link-chest\" target=\"_blank\">Reveal The Link Chest<\/a>\r\n    \t      <div class=\"pb-person-block\">\r\n    \t            <img decoding=\"async\" src=\"https:\/\/seobuddy.com\/blog\/wp-content\/themes\/seobuddy\/images\/post-blocks\/1.png\" \/>\r\n        \t\t\t\t\t<div class=\"text\">\r\n                <div class=\"text-title\">Jerome Berman | Link Chest customer<\/div>\r\n\t\t\t\t                    <div class=\"text-inner\"><p>\u201cThis is such a simple idea but very well executed. I\u2019ve been powering through this giant list of backlinks for a few hours and already have loads pointing to my site. Link Chest is an essential tool for early stage link building.\u201d<\/p>\n<\/div>\r\n                \t\t\t\t\t\t\t\t\t<div class=\"like-amount\">3<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t    <\/div>\r\n  <\/div>\r\n\n\n\n<p>The biggest lesson I&#8217;d pass on to anyone starting out is that asking questions is not a weakness. When I started out, I was fortunate to be in an environment with a lot of knowledge around me. Taking advantage of that, asking <em>why<\/em> something worked rather than just doing it, made an enormous difference to how quickly I developed. That same curiosity \u2013 understanding the mechanism, not just the output \u2013 is what separates the SEOs who adapted to the last few years from the ones who got caught out by them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-see-ai-content-affecting-seo-in-the-coming-months-years\"><strong>How Do You See AI Content Affecting SEO in the Coming Months\/Years?<\/strong><\/h2>\n\n\n\n<p>The AI content flood hasn\u2019t stopped over the last 12-months. If anything \u2013 it has accelerated.&nbsp;<\/p>\n\n\n\n<p>There are now entire industries producing content at a scale that would have been unimaginable five years ago, almost entirely machine generated. Most of it is structurally competent and entirely forgettable. It contains no genuine insight, no first-hand experience, and no perspective that a real expert in the field would offer.<\/p>\n\n\n\n<p>That&#8217;s where I think content strategy is heading \u2013 not toward more volume, but toward genuine differentiation. Content that draws on real expertise, reflects actual experience, and takes a defensible point of view. Content that a person with knowledge of the topic would recognise as credible, rather than content that just matches a pattern of what a credible article looks like.<\/p>\n\n\n\n<p>My focus over the next twelve months is on building frameworks that let us scale that kind of content production without compromising what makes it worth producing. That means stronger subject matter expert integration, higher editorial standards, and being willing to produce less if less means better. The clients who have thrived over the last three years are the ones who understood early that quality was the only durable competitive advantage. I don&#8217;t see that changing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My SEO Journey [PRO Edition] is a series where professionals in the SEO Industry, Digital Marketing, or Web&#8230;<\/p>\n","protected":false},"author":200,"featured_media":10174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[429],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My SEO Journey with Breanna Golub from safaridigital.com.au - Episode #173<\/title>\n<meta name=\"description\" content=\"In this episode, Breanna Golub from safaridigital.com.au shares with us her story from Content Writer to Head of Content and why the AI Content Flood changed everything\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My SEO Journey [Pro Edition]: Breanna Golub from safaridigital.com.au \u2013 From Content Writer to Head of Content: Why the AI Content Flood Changed Everything\" \/>\n<meta property=\"og:description\" content=\"In this episode, Breanna Golub from safaridigital.com.au shares with us her story from Content Writer to Head of Content and why the AI Content Flood changed everything\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Buddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seobuddy\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T13:17:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T14:49:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/my-seo-journey-breanna-golub-safaridigital-opengraph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Breanna Golub\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:site\" content=\"@seobuddy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Breanna Golub\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\"},\"author\":{\"name\":\"Breanna Golub\",\"@id\":\"https:\/\/seobuddy.com\/blog\/#\/schema\/person\/609b9cafcca564d127276bcabe8ed14e\"},\"headline\":\"My SEO Journey [Pro Edition]: Breanna Golub from safaridigital.com.au \u2013 From Content Writer to Head of Content: Why the AI Content Flood Changed Everything\",\"datePublished\":\"2026-06-22T13:17:40+00:00\",\"dateModified\":\"2026-06-26T14:49:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\"},\"wordCount\":1348,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seobuddy.com\/blog\/wp-content\/uploads\/2026\/06\/my-seo-journey-breanna-golub-safaridigital-blog-cover.png\",\"articleSection\":[\"My SEO Journey\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\",\"url\":\"https:\/\/seobuddy.com\/blog\/my-seo-journey-safaridigitalcomau\/\",\"name\":\"My SEO Journey with Breanna Golub from safaridigital.com.au - 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